The Australian Importing Club Presents…
BRANDING: UNLEASHED
Live Full-Day Event
Join Australia’s foremost eCommerce Entrepreneurs and learn how to create a premium private label brand for your products.
Get the knowledge to position your products for maximum profit, stand out from the crowd, and create viral buzz for your brand.
Live 1-Day Online Event | Sept. 4, 2021
From the desk of Sam Patton:
Let me ask you a question.
Why is a Rolex worth so much more than a Swatch?
Rolex™ Submariner
AU$19,423
Swatch™ Joe’s Smile
AU$295
Is it because of the materials?
Possibly – though most Rolex watches are made from Stainless Steel (hardly a premium metal).
Is it because of better advertising?
Maybe, but when was the last time you saw a Rolex TV ad?
Does a Rolex keep better time?
No – a $30 battery powered watch is more accurate than a mechanical watch like a Rolex could ever be.
So why do people pay upwards of $10,000 for a watch when they can get something that does the job for a fraction of the cost?
To answer this question and so much more – join us at our BRAND NEW training event: Branding UNLEASHED.
POSITIONING FOR PROFIT
Reach the margins of luxury brands
A powerful brand is the single-most important factor in charging higher prices for you goods.
It’s a fact: people pay more for branded products.
You see this everywhere; in the supermarket, pharmacies, department stores – there’s always a “home brand” or “generic” (unbranded) line of goods which sells for less. And then there’s the “Premium” (branded) goods that sell at a higher price.
Importing gives you the ability to create your very own brand and put it on your products. You have the choice to sell generic products, OR to create you own premium brand and sell for much higher prices.
Over the last decade we’ve helped launch hundreds of premium brands, and for the first time ever we’re “pulling back the curtains” and showing you the blueprint for creating a wildly successful eCommerce brand.
HIDDEN BUYING TRIGGERS
The Luxury Branding Playbook
Successful brands have a set of “buying triggers” that make your products stand out from the crowd and sell like crazy. When you get these triggers in place, your customers will buy from you over and over (and tell their friends about you too)!
It doesn’t matter who you are – you’re ALREADY falling for these buying triggers.
I’m sure you’ve got a favourite brand of shampoo, or shoes, or a particular brand of food you love. You buy the same brand all the time because you’ve adopted the brand. You have a relationship with it, it makes you feel a certain way.
These brands know what your buttons are, and how to push them. They know WHAT makes you buy – and you know it’s true because you keep buying the same brand.
You see, we’ve reverse-engineered the psychology that luxury brands use to identify these triggers. What we’re going to show you on the training is what these “buying triggers” are, and how you can map them out and create your own brand that pushes your customers buttons too.
The best part? It doesn’t matter if you’ve got no designs skills or experience in branding. If you want your brand to succeed, you need these triggers in place. And that’s what we’re going to give you on the training.
A WORLD OF POSSIBILITIES
Your Brand, Your Products.
Manufacturing is critical to get right to have amazing products to sell. The challenge for most is that they can’t find a rockstar supplier who can bring their product ideas to life.
Maybe you want to import a product that already exists and make a few changes to it? Or perhaps you’ve got an idea for a brand new product?
Thing is, you can’t have a premium brand without premium products. We’ll show you our foolproof method for importing high-quality branded products from trusted suppliers.
We’ve imported millions of dollars’ worth of branded products over the years, and we’ll reveal our technique to make sure you’re dealing with the very best.
Here’s why you should attend:
- How you can easily create a powerful brand for your eCommerce Products
- Our Step-By-Step Blueprint to take your brand to the promised land
- How to harness premium branding for MASSIVE impact on your bottom line
- The “buying triggers” that luxury brands use to manipulate you into paying more
- The difference between a “brand” and a “logo” – and why beginners get this wrong
- Creating your “Brand Bible” (and other tools you need to succeed)
- How to generate instant trust and rapport with your customers
- The Importer’s guide to supplier negotiation for branded products
- And much, MUCH more!
Your Speakers at the Event:
Sam Patton
Digital Marketing & Branding Specialist
Sam is a digital marketing expert with 10+ years experience in design and branding. Sam has consulted with multiple 7-figure businesses on their strategy and researches the traits that makes brands succeed.
At the event, Sam will share his winning formula for a successful brand – allowing you to create massive margins and uncontested market space for your products.
Ian Schoots
Co-Founder & CEO – Australian Importing Club
Ian has 20+ years of experience in importing & eCommerce. A true entrepreneur, he’s never had a “job” in his life. Ian has built multiple eCommerce businesses and currently has a portfolio 10 businesses under his management.
At this event, Ian will share his insights into importing you own branded products and give you a deeper look into the psychology behind choosing successful products to sell.
Adam Paterson
Co-Founder and Procurement Specialist
Adam is one of the foremost procurement specialists in Australia, having been responsible for facilitating well over $100M+ worth of imports. Adam has sourced products for some of Australia’s largest brands such as Spotlight, New Age Caravans, and many more.
At the event, Adam will give you a behind-the-scenes look at the importing process and share with you his uncommon approach for sourcing products overseas at the best price.
Enter Your Details Below to Register:
Sept
4
Date & Time:
Saturday, September 4, 2021
10:30AM – 5:00PM QLD, NSW, VIC
10:00AM – 4:30PM SA
8:30AM – 3:00PM WA
So What Are You Waiting For?
Your brand can be Louis Vuitton or Lowes… the choice is yours.