The Australian Importing Club Presents…

Super-charge your Online Sales using Facebook™ 2-Day Live Event

Facebook™ marketing for businesses has changed massively in the last few months. If you’re not up to speed you’re leaving huge amounts of money on the table… And if you’re using the wrong techniques – you’re flushing money down the drain.

Hi, I’m Kerry Fitzgibbon. Over the last 8 years I’ve worked with hundreds of Importing & eCommerce businesses around Australia to help them implement the latest Facebook™ marketing.

I’m passionate about being cutting edge when it comes to Facebook™ marketing. So, it surprises me just how many online stores and brick & mortar businesses (and even other Social Media agencies and trainers) are using outdated methods.

Facebook™ changes so often and so fast that it’s critical you keep up if you want to get the biggest bang for your marketing bucks.

My expertise is in Facebook™ Marketing, but guess what? I have my own internationally successful sportswear brand, Marathon Girl, which I market on Facebook™. That’s right… I am also in the day to day business of eCommerce and selling physical products.

So…

Together with The Australian Importing Club (these guys live & breathe eCommerce) I’ve created a brand new, up-to-the-minute 2-day event. It’s choc-full of the very latest in Facebook™ marketing that works best for Importing & eCommerce businesses.

 

Now just to be clear, I don’t use Facebook™ to make friends – I use it to make money!

Let me explain…

One of the reasons Facebook™ is such a powerful marketing tool for Online Sales, is that Facebook™ knows SO MUCH about each of its users…. Including you!

That means I can precisely target your potential buyers (and avoid the tyre-kickers or those who are simply not interested) incredibly accurately and stalk them around the internet… maybe I’m stalking you!?

Seriously though… you get a much higher response to your advertising because it’s so precisely targeted so your return on your advertising dollars is much higher than other methods.

But you need to know how to use Facebook™ the right way.

Using out-of-date methods can be very costly – and in some cases can even get your Facebook™ account shut down. At the event I’ll show you the best, most up-to-date Facebook™ marketing methods that I use in my own eCommerce business.

Here’s What You’ll Learn At The Event:

The secret to massively increasing your automated sales.

Did you know that a person who joins your list from Facebook™ will buy 3 times as much as someone who comes from a Google search? It’s critical for increasing conversion rates at your e-commerce store.

 

How to use sniper-target your buying audience.

Do this right and you can massively increase conversions and reduce your ad cost per sale – Kerry will show you how to show the right ads to the right people and never waste an advertising dollar ever again.

 

How to rapidly generate hundreds of hot leads a day using Facebook™ marketing.

Kerry will show you how, in just 20 minutes a day, you can increase sales up to 15-fold, and at the same time reduce your social media marketing spend by up to 90%.

 

How to get the basics right.

Is your Facebook™ page optimised so that it appears in a Google search for your main keywords? Do visitors to your Facebook page immediately know what your business is about, and how and why they should buy from you? One or two tweaks of an existing Facebook™ page can reap massive rewards. And if you don’t already have a Facebook™ business page then setting it up correctly from the start will help your business grow much more quickly.

 

How to build a brand into a multi-million dollar asset.

Brands are valuable and can provide you that massive Pay Day all eCommerce Business Owners strive to create. Facebook™ is the most cost-effective way to grow brand awareness and beat the big boys at their own game.

 

The top 5 ways to reduce your advertising costs.

How would you like to drop your advertising costs by 50 to 90%…? These are the sorts of results that Kerry regularly gets for her eCommerce clients. She’ll show you how, step-by-step, at the workshop.

 

How to write Facebook™ ads that turn into REAL instant sales.

It’s always a balance between what Facebook™ will allow, and what will appeal to your clients. Kerry will give you lots of tips and hints, and show you plenty of examples of ads that worked – including SIX types of ads the Australian Importing Club use to promote physical products for their members – and the ONE that works better than all of them!

 

Facebook™ Remarketing, aka “Facebook™ marketing on steroids”!

One of the most powerful strategies you can use is Facebook™ Remarketing – which allows you to “stalk” your website visitors and show them highly targeted ads on Facebook™. With this technique, Kerry’s clients have seen conversion rates increase anywhere from 2- to 15-fold, and ad costs drop by half, and in some cases by 90%.

 

Demos and case studies. Kerry has a long list of successful clients.

She has permission to show you inside some highly profitable campaigns. For example, I’ll show you a cosmetics company that went from zero to $30,000 per month in just 3 months, and $65,000 just 10 months after starting.

 

Sales via Ads without Discounting.

The common attitude towards increasing sales is discounting. We show you how to KEEP YOUR MARGIN by creating professional, branded advertising campaigns that add value to your products.

 

The step-by-step techniques, “nuts and bolts” systems that Kerry and the Australian Importing Club use in 100’s of eCommerce businesses:

  • How to use Facebook™ ads to increase average cart value and purchase frequency
  • The one type of image to use in your ads that converts even better than images of your products
  • How to use ‘layered retargeting’ to win back customers that have stopped buying from you in the last three months
  • Facebook™ dynamic ads that DON’T end up wasting your advertising dollars and leaving lots of money on the table
  • Three new ADVANCED Facebook™ advertising strategies that can massively increase your eCommerce sales – and almost no one is using them! (Except us!)
  • Real examples of high-converting Facebook™ ads we are using RIGHT NOW!
  • How to use systemised combinations of Facebook™ ads to build your brand
  • Targeted Ad Techniques to turn Abandoned Carts into Repeating Sales
  • The DO’s and DO NOT’s to building a High Converting List of Buyers
  • The Best Apps to use on Facebook™ and why the Australian Importing Club recommend them.

You’ll get lots from this event if you fit in any of these categories:

The eCommerce Owner.

You have a successful online eCommerce store that you want to grow even more. It’s probably on Shopify, but may be on other platforms as well. Your online store looks great, with a fantastic range of products, but you’d like to get more traffic to it. You know that with more targeted website visitors you’ll really be able to grow your brand, and your income.

The Amazon or eBay seller.

You’ve been selling successfully on Amazon or eBay, but you’re noticing that competitors are getting more aggressive and it’s eroding your margins. Up until now you’ve been relying on Amazon or eBay to bring you customers, but you know that to succeed you need to be finding your own customers as well. You’ve heard that these platforms love it when you bring in external traffic, and will reward you with better rankings – you’re just not sure of the best way to go about it.

The bricks and mortar store owner.

You run a retail or wholesale business, and you’re finding it increasingly difficult to compete with online sellers. You know your products are better quality, so it’s frustrating when you see your sales volume and margins shrinking, while your online competitors are nailing it with inferior products. You’re concerned that you’re going to be left behind because you’re not doing all the latest stuff, and you feel overwhelmed and just plain tired at the thought of adding “something else” to your already busy life.

The Importer.

You know how to buy and sell but your sales don’t provide the lifestyle your after. Your making sales online, but your advertising spend is too high compared to your conversion. You want to supercharge your sales volume but because your no expert in marketing your cost per conversion is way too high. You need more Net profit to make a change in your life.

The Newbie.

You’ve seen the success of eCommerce stores and you’d love to have a piece of the action. You really like the idea of selling physical products, and you can see how Facebook™ is a powerful way to grow the business quickly. But you feel a bit overwhelmed by the idea of learning a new system with all new jargon. You’re maybe a bit nervous about “what if it doesn’t work? I don’t want to waste a lot of time, and effort”!

Let’s be clear on something. This Event is the First of its Kind!

  • The 2 days cover a step-by-step process.
    Each session follows logically from the one before. It’s not a set of random, 90-minute sales pitches. You’ll get practical, easy-to-implement strategies that make sense, with enough information to do it yourself if you choose.
  • I teach in a way that is clear, logical and simple.
    Because of my communication and journalism background I’m used to getting my ideas across in an easy-to-understand, systematic way. By the end of the event you’ll have a clear understanding of the techniques you can implement straight away to get more targeted traffic to your online store.
  • It’s not a “sales-fest”.
    I’ll be making one main offer, and that’s to have a 1 hour conversation with me after the event. I won’t ask you to “Be Quick… While this offer Lasts… Today Only!!” If you’re going to work with me then it needs to be the right decision for you AND me.
  • I will make one offer.
    I have a high-level program where I work closely with you to implement the strategies you learn at the workshop. If you’d like to be considered for a place in that program (because it’s quite intensive, I only take a handful of clients a year), then I’ll ask you to fill out an application form. I’ll then talk to you the week after the event so we can jointly decide if the program will suit you.
  • You’ll get to learn by watching live demonstrations.
    It’s one thing to understand Facebook™ marketing concepts, but you get a real “ah-ha” by watching the techniques demonstrated on the big screen. With this level of detailed knowledge, you can take the learnings back to your eCommerce business and apply them straight away.
  • The workshop will be interesting and fun.
    If you’ve heard me talk about Facebook™ before, you’ll know how much I LOVE it. I have fun teaching this stuff, and as a result participants tell me they have fun learning it! I guarantee the 2 days will fly by as the secrets to growing your eCommerce business with Facebook™ marketing unfold.

Event Details:

When?

10-11 November, 2018
The event runs from 9am-5pm both days.

Where?

Sofitel on Collins Hotel
5 Collins St,
Melbourne VIC, 3000
Australia

Enter Your Details Below to Register for the Workshop

PS: this workshop is not affiliated with Facebook™ the company – this is Kerry’s “in-the-trenches” experience with what is working right now on the worlds largest social media platform.